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Vendor Integration Comm Signals

This is a list of communication signals that are required for all vendors and agencies to communicate via API or file import, to the CDP, in order to keep customers profiles accurate and up-to-date. If sending the event via file import, you must match the entire list of events, even if you are not using that field, the value can be blank. If you send events via API, you only need to send the events for the channels you use, but if texting for example, you must send all events related to texting

Event	Description
secured_customer_email_address	identity resolution
secured_customer_cell_phone	identity resolution
vehicle_vin	vin of the vehicle
customer_dms_id	id assigned to customer in Reynolds&Reynolds DMS
store_id	the Morgan designated store id number
event_owner	name of vendor
event_request_date	date vendor sent data into Tealium
event_category	sale, service,parts, bodyshop
event_type	service reminder, service follow up, sales Equity etc…(your naming convention)
email_opt_out	true or false
email_comm_status	“sent”
email_comm_date	date of communication
email_comm_outcome	“delivered”, “failed”(failed will trigger hygiene)
text_opt_out	true or false
text_comm_status	“sent”
text_comm_date	sate of communication
text_comm_outcome	“delivered”, “failed”
call_opt_out	true or false
call_comm_status	“attempted”(your naming convention)
call_comm_date	date of communication
call_comm_outcome	“delivered”, “failed”
mail_opt_out	true or false
mail_comm_status	returned
mail_comm_date	date of communication
mail_comm_outcome	“delivered”, “failed
ott_comm_status	“included”(your naming convention)
ott_comm_date	date of communication
ott_comm_outcome	“complete”(your naming convention, if any)
social_comm_status	“included”(your naming convention, if any)
social_comm_date	date of communication
social_comm_outcome	“complete’(your naming convention if any”
digital_display_comm_status	“included”(your naming convention, if any)
digital_display_comm_date	date of communication
digital_display_comm_outcome	“complete” (your naming convention, if any)