---

Download Attributes

EventStream Attributes are created for all incomong events from alldata sources, like websites, api’s, file import, etc.. These aattributes are used to create AudienceStream Attributes.

AudienceStream attributes are created to build and activate audiences. They become part of a visitor profile when events are received and enrich these attributes. Below is a list a of all Morgan CDP AudienceStream Attributes with descriptions.

Morgan AudienceStream Attributes

ID	Title	Description	Type		Scope
5052	Customer Phone	customer phone	visitor id		visitor
5054	Customer Email	customer email	visitor id		visitor
5080	Customer First Name – Offline – Latest	customer first name – Reynolds data	string		visitor
5082	Customer Last Name – Offline – Latest	customer last anem – Reynolds data	string		visitor
5084	Customer Birth Day – Offline – Latest	not available	number		visitor
5086	Customer Birth Month – Offline – Latest	not available	number		visitor
5088	Customer Birth Year – Offline – Latest	not available	number		visitor
5090	Customer Gender – Offline – Latest	not available	string		visitor
5092	Customer Street 1 – Offline – Latest	customer street address – Reynolds data	string		visitor
5094	Customer Street 2 – Offline – Latest	customer street address (aprt, ste. Etc..)- Reynolds data	string		visitor
5096	Customer City – Offline – Latest	customer city -Reynolds data	string		visitor
5098	Customer State – Offline – Latest	customer state – Reynolds data	string		visitor
5100	Customer County – Offline – Latest	customer county – Reynolds data	string		visitor
5102	Customer Zip – Offline – Latest	customer zip code – Reynolds data	string		visitor
5104	Transaction Date – Offline – Sales – Latest	date of vehicle purchase	date		visitor
5106	Transaction Type – Offline – Sales – Latest	type of purchase retail or lease	string		visitor
5108	Transaction Amount – Offline – Sales – Latest	purchase price	number		visitor
5110	Transaction Category – Reynolds – Sales – Latest	condition – new or used	string		visitor
5112	Vehicle Trade In VIN – Reynolds – Sales – Latest	vin of trade in	string		visitor
5116	Vehicle Trade In Amount – Reynolds – Sales – Latest	trade in amount	number		visitor
5118	Finance Institution – Reynolds – Sales – Latest	lender name	string		visitor
5120	Finance Term Months – Reynolds – Sales – Latest	financing term	number		visitor
5122	Finance Amount – Reynolds – Sales – Latest	amount financed	number		visitor
5124	Finance APR – Reynolds – Sales – Latest	apr of loan	number		visitor
5128	Cash Deal – Reynolds – Sales	flag cash – y/n	boolean		visitor
5130	Vehicle Trade In Status – Reynolds – Sales – Latest	cvehicle traded in y/n	boolean		visitor
5132	Customer Email Address – Initial	first email recevied for the custome	string		visitor
5134	Customer Email Address – Latest	latest email received for the customer	string		visitor
5138	Customer Email Address – All	list of all email addresses	set of strings		visitor
5140	Customer Mobile Phone – Initial	first mobile phone number received for the customer	string		visitor
5142	Customer Mobile Phone – Latest	latest mobile phone received for the customer	string		visitor
5144	Customer Mobile Phone – All	list of all mobile phone numbers received for the customer	set of strings		visitor
5146	Customer Home Phone – Offline – Latest	home phone	string		visitor
5150	Customer DMS ID – Offline – Latest	Reynolds dms number assigned – latest(if same customer is assigned a new dms id, this will update)	string		visitor
5152	CP Transaction Amount – Reynolds – Service – Latest	sale amout of the last CP service visit	number		visitor
5154	Transaction Date – Reynolds – Service – Latest	last service visit date	date		visitor
5156	Transaction Type – Reynolds – Service – Latest	type, service, bodyshop, quickservice	string		visitor
5164	Store Name – Reynolds – Service – Latest	name of store – from last visit	string		visitor
5166	Store Name – Offline – Sales – Latest	name of store – from last purchase	string		visitor
5192	Customer Email Address – Count	number of email addresses	number		visitor
5194	Customer Mobile Phone – Count	number of mobile phone numbers	number		visitor
5204	Customer First Name – Offline – Lowercase	lower cased version – for conenctors like facebook	string		visitor
5206	Customer Last Name – Offline – Lowercase	lower cased version – for conenctors like facebook	string		visitor
5208	Customer City – Offline – Lowercase	lower cased version – for conenctors like facebook	string		visitor
5218	Customer State – Offline – Lowercase	lower cased version – for conenctors like facebook	string		visitor
5220	Store Name – Offline – Sales – All	list of a store names customer purchased from	set of strings		visitor
5222	Store Name – Reynolds – Service – All	list re a store names customer serviced with	set of strings		visitor
5226	Store ID – Reynolds – Sales – Latest	store id from the last store customer purchased from	string		visitor
5228	Store ID – Reynolds – Service – Latest	store id from the last store customer serviced with	string		visitor
5230	Store ID – Reynolds – Sales – All	list of all store ids – sales	set of strings		visitor
5232	Store ID – Reynolds – Service – All	list of all store ids – service	set of strings		visitor
5236	Sales Timeline – Reynolds – Sales	time line showing all purchase – date, store, vehicle, price etc	timeline		visitor
5238	Service Timeline – Reynolds – Service	time line showing all purchase – date, store, vehicle, price etc	timeline		visitor
5252	Customer Middle Name – Offline – Latest	customer middle name	string		visitor
5254	Customer Value – Reynolds – Lifetime	Reynolds customer value – total	number		visitor
5256	New Vehicle Value – Reynolds – Lifetime	Reynolds customer value  – new cars	number		visitor
5258	Used Vehicle Value – Reynolds – Lifetime	Reynolds customer value  – used cars	number		visitor
5260	CP Service Value – Reynolds – Lifetime	Reynolds Customer value – CP Service	number		visitor
5262	Total Service Value – Reynolds – Service – Lifetime	Reynolds Customer value – Total Service	number		visitor
5264	Transaction Date – Reynolds – Customer Name File – Latest	Name file date – latest	date		visitor
5266	Recent Vehicle Buyer – Offline – Sales	customer who has purchased a new or used vehicle in the last 12 monts	badge		visitor
5268	Customer Phone – Matching	matching phone usesd for facebook matching	string		visitor
5270	Email or Phone Assigned – All	any customer with a phone or email assigned	badge		visitor
5274	Vehicle Make – Form Submission – Sales	web form make	string		visitor
5286	Vehicle Model – Form Submission – Sales	web form model	string		visitor
5288	Vehicle Year – Form Submission – Sales	web form year	string		visitor
5290	Vehicle VIN – Form Submission – Sales	web form vin	string		visitor
5306	Customer ID – eLeads – CRM	Drive centric lead id	string		visitor
5316	Company Name – eLeads/DriveCentric – CRM	crm vendor name	string		visitor
5326	Customer Mobile Phone Hashed – Initial	sha 256 hashed values	string		visitor
5328	Customer Mobile Phone Hashed – Latest	sha 256 hashed values	string		visitor
5330	Customer Mobile Phone Hashed – All	sha 256 hashed values	set of strings		visitor
5332	Customer Mobile Phone Hashed – Count	sha 256 hashed values	number		visitor
5334	Customer Phone Hashed	sha 256 hashed values	visitor id		visitor
5336	Customer Email Hashed – Initial	sha 256 hashed values	string		visitor
5338	Customer Email Hashed – Latest	sha 256 hashed values	string		visitor
5340	Customer Email Hashed – All	sha 256 hashed values	set of strings		visitor
5342	Customer Email Hashed – Count	count of hashed email	number		visitor
5344	Customer Email Hashed	sha 256 hashed values	visitor id		visitor
5346	Customer Home Phone Hashed – Offline – Latest	sha 256 hashed values	string		visitor
5350	Total Transaction Amount – Reynolds – Service – Latest	amount of total service ro CWI	number		visitor
5402	Interaction Type – CallRevu – Latest	call revu interaction type inbound, outbound	string		visitor
5404	Duration – CallRevu – Latest	length of call	number		visitor
5406	Ad Source – CallRevu – Latest	advertised number source	string		visitor
5410	Department – CallRevu – Latest	sales, service etc..	string		visitor
5412	Appointment Opportunity – CallRevu – Latest	flag y/n	boolean		visitor
5414	Appointment Set – CallRevu – Latest	flag y/n	boolean		visitor
5416	Disposition – CallRevu – Latest	spoke to agent, hung up etc…	string		visitor
5481	Hygiene Alternate Email Address – Latest	amm hygeine	string		visitor
5519	Customer Type – DriveCentric – CRM	CRM data	string		visitor
5521	Store ID – DriveCentric – CRM – All	store id from Drive Centric lead list of all	set of strings		visitor
5523	Store ID – DriveCentric – CRM – Latest	store if Drive Centric – latest	string		visitor
5527	Deal Source – DriveCentric – CRM	CRM Data	string		visitor
5529	Deal Source Description – DriveCentric – CRM	CRM Data	string		visitor
5531	Deal Status – DriveCentric – CRM	CRM Data	string		visitor
5533	Deal Pipeline Stage – DriveCentric – CRM	CRM Data	string		visitor
5535	Deal Is Snoozing – DriveCentric – CRM	CRM Data	string		visitor
5537	Vehicle 0 Mileage – DriveCentric – Latest	CRM Data	number		visitor
5539	Vehicle 1 Mileage – DriveCentric – Latest	CRM Data	number		visitor
5541	Vehicle 2 Mileage – DriveCentric – Latest	CRM Data	number		visitor
5543	Vehicle 0 Price – DriveCentric – Latest	CRM Data	number		visitor
5545	Vehicle 1 Price – DriveCentric – Latest	CRM Data	number		visitor
5547	Vehicle 2 Price – DriveCentric – Latest	CRM Data	number		visitor
5549	Vehicle 0 Year – DriveCentric – Latest	CRM Data	number		visitor
5551	Vehicle 1 Year – DriveCentric – Latest	CRM Data	number		visitor
5553	Vehicle 2 Year – DriveCentric – Latest	CRM Data	number		visitor
5555	Vehicle 0 Make – DriveCentric – Latest	CRM Data	string		visitor
5557	Vehicle 1 Make – DriveCentric – Latest	CRM Data	string		visitor
5559	Vehicle 2 Make – DriveCentric – Latest	CRM Data	string		visitor
5561	Vehicle 0 Model – DriveCentric – Latest	CRM Data	string		visitor
5563	Vehicle 1 Model – DriveCentric – Latest	CRM Data	string		visitor
5565	Vehicle 2 Model – DriveCentric – Latest	CRM Data	string		visitor
5567	Vehicle 0 Trim – DriveCentric – Latest	CRM Data	string		visitor
5569	Vehicle 1 Trim – DriveCentric – Latest	CRM Data	string		visitor
5571	Vehicle 2 Trim – DriveCentric – Latest	CRM Data	string		visitor
5573	Vehicle 0 VIN – DriveCentric – Latest	CRM Data	string		visitor
5575	Vehicle 1 VIN – DriveCentric – Latest	CRM Data	string		visitor
5577	Vehicle 2 VIN – DriveCentric – Latest	CRM Data	string		visitor
5579	Vehicle 0 InterestType – DriveCentric – Latest	CRM Data	string		visitor
5581	Vehicle 1 InterestType – DriveCentric – Latest	CRM Data	string		visitor
5583	Vehicle 2 InterestType – DriveCentric – Latest	CRM Data	string		visitor
5585	Vehicle 0 NewUsedType – DriveCentric – Latest	CRM Data	string		visitor
5587	Vehicle 1 NewUsedType – DriveCentric – Latest	CRM Data	string		visitor
5589	Vehicle 2 NewUsedType – DriveCentric – Latest	CRM Data	string		visitor
5595	Ownership Current – AMM – Sales	flag y/n	boolean		visitor
5597	Customer Cell Phone Linkage Score – AMM	amm hygeine	number		visitor
5599	Hygiene Alternate Phone – AMM – Latest	amm hygeine	string		visitor
5601	Vehicle Makes Purchased – AMM – Unique	amm purchase makes	set of strings		visitor
5602	Vehicle Makes Purchased – AMM (favorite)	amm favorite make	string		visitor
5603	Vehicle Makes Purchased – AMM	amm tally of makes purchased	tally		visitor
5605	Hygiene Alternate Phone Linkage Score – AMM	amm score of phone accuracy	number		visitor
5607	Hygiene Alternate Phone Type – AMM	amm alternate phone type – home or cell	string		visitor
5611	Customer Email Linkage Score – AMM	amm score of email address accuracy	number		visitor
5613	Hygiene Alternate Email Linkage Score – AMM	amm score of email address accuracy	number		visitor
5625	Hygiene Vendor Name – AMM	name of hygiene partner -Nuestar	string		visitor
5637	Customer Cell Phone Append Flag – AMM	was data appended flag y/n	string		visitor
5639	Customer Email Append Flag – AMM	was data appended flag y/n	string		visitor
5641	Customer Address Append Flag – AMM	was data appended flag y/n	string		visitor
5643	Customer First Name Append Flag – AMM	was data appended flag y/n	string		visitor
5645	Customer Last Name Append Flag – AMM	was data appended flag y/n	string		visitor
5647	Last Hygiene Update Date – AMM	date of last update	date		visitor
5649	Vehicle Models Purchased – AMM – Unique	amm model purchases	set of strings		visitor
5651	Vehicle Models Serviced – AMM – Unique	amm models serviced	set of strings		visitor
5652	Vehicle Models Purchased – AMM (favorite)	amm model favorite sales	string		visitor
5653	Vehicle Models Purchased – AMM	amm tally of models purchase	tally		visitor
5655	Vehicle VINs Purchased – All Unique	amm all vins purchased	set of strings		visitor
5657	Vehicle VINs No Longer Owned – All Unique	vins no longer owned	set of strings		visitor
5659	Vehicle VINs Currently Owned – All Unique	vins currently owned	set of strings		visitor
5661	Vehicle Makes Serviced – AMM – Unique	amm makes serviced	set of strings		visitor
5662	Vehicle Makes Serviced – AMM (favorite)	amm make favorite service	string		visitor
5663	Vehicle Makes Serviced – AMM	amm tally of makes serviced	tally		visitor
5664	Vehicle Models Serviced – AMM (favorite)	amm model favorite serviced	string		visitor
5665	Vehicle Models Serviced – AMM	amm tally of models serviced	tally		visitor
5669	Vehicle Last Mileage – Reynolds – Service – Latest	last mileage service	number		visitor
5671	Vehicle Last Mileage – Reynolds – Sales – Latest	last mileage sales	number		visitor
5673	Vehicle Make – Reynolds – Service – Latest	last make service	string		visitor
5675	Vehicle Make – Reynolds – Sales – Latest	last make sales	string		visitor
5677	Vehicle Model – Reynolds – Sales – Latest	last model sales	string		visitor
5679	Vehicle Model – Reynolds – Service – Latest	last model service	string		visitor
5683	Vehicle Year – Reynolds – Sales – Latest	last year sales	string		visitor
5685	Vehicle Year – Reynolds – Service – Latest	last year service	string		visitor
5687	Vehicle VIN – Reynolds – Sales – Latest	last vin sales	string		visitor
5689	Vehicle VIN – Reynolds – Service – Latest	last vin service	string		visitor
5693	Customer Home Phone Append Flag – AMM	was data appended flag y/n	string		visitor
5695	Last Form Submission – Sales Comm	date last sale comm	date		visitor
5703	Vehicle Condition – Form Submissions – Sales	vehicle condition sales form new/used	string		visitor
5705	Vehicle Price – Form Submissions – Sales	vehicle price sales form	string		visitor
5707	Last Form Submission – Service Comm	date last service comm	date		visitor
5709	Last Form Submission – Sales Appt	date last sales appt form	date		visitor
5711	Last Form Submission – Service Appt	date last service appt form	date		visitor
5713	Last Form Submission – Parts Comm	date last parts comm	date		visitor
5715	Vehicle Make – Form Submission – Service	make on last service form	string		visitor
5717	Vehicle Model – Form Submission – Service	model on last service form	string		visitor
5719	Vehicle Year – Form Submission – Service	mdl year last service form	string		visitor
5721	Vehicle VIN – Form Submission – Service	vin last service form	string		visitor
5722	Vehicle Makes Viewed + Favorite String (favorite)	makes viewed – web	string		visitor
5723	Vehicle Makes Viewed + Favorite String	makes viewed – web	tally		visitor
5724	Vehicle Models Viewed + Favorite String (favorite)	models viewed – web	string		visitor
5725	Vehicle Models Viewed + Favorite String	models viewed – web	tally		visitor
5726	Vehicle Conditions Viewed + Favorite String (favorite)	new/used viewed  – web	string		visitor
5727	Vehicle Conditions Viewed + Favorite String	new/used viewed  – web	tally		visitor
5728	Vehicle Types Viewed + Favorite String (favorite)	vehicle type – web	string		visitor
5729	Vehicle Types Viewed + Favorite String	vehicle type – web	tally		visitor
5760	Declined Service – Reynolds Service	flag y/n	boolean		visitor
5764	Appointment Date – Reynolds – Service – Latest	service appt date latest	date		visitor
5768	Store ID – Online – Latest	store id last web visit	string		visitor
5770	Store ID – Online – All	list of all store id’s all types	set of strings		visitor
5772	Service Shopper and Abandoner	visitor who started and abandoned the service scheduler	badge		visitor
5776	Did Service Appointment Form Engagement – Online	flay y/n	boolean		visit
5778	Did Schedule Service Appointment – Online	flay y/n	boolean		visit
5780	Did View Service Pages – Online	flay y/n	boolean		visit
5782	Test User	test badge	badge		visitor
5788	Did Trade Tool Engagement – Online	flay y/n	boolean		visit
5790	Did TradePending Identity Event – Online	flay y/n	boolean		visit
5792	Trade Tool Abandoner	customer who engaged and abandoned a trade tool	badge		visitor
5796	Did Car Now Identity Event – Online	flag y/n	boolean		visit
5798	Did Gubagoo Identity Event – Online	flag y/n	boolean		visit
5800	Did Car Now Engagement – Online	flag y/n	boolean		visit
5802	Did Gubagoo Engagement – Online	flag y/n	boolean		visit
5816	TradePending Engagement Date – Online – Latest	date	date		visitor
5818	CallRevu Call Begin Date – CallRevu – Latest	date	date		visitor
5822	Deal Created On Date – Drive Centric – Latest	date	date		visitor
5824	Deal Pipeline Date – Drive Centric – Latest	date	date		visitor
5836	Service Engagement Date – Online – Latest	date	date		visitor
5840	Department contains New, Used of Sales – CallRevu – Latest	call revu departments	string		visitor
5846	VDP – Organic Visitor – Sales	flag y/n	boolean		visitor
5856	CarNow Engagement Date – Online – Latest	date	date		visitor
5858	Gubagoo Engagement Date – Online – Latest	date	date		visitor
5860	Retail Tool Abandoner	customer who engaged and abandoned a retail tool	badge		visitor
5862	Retail Tool Engagement Date – Online – Latest	date	date		visitor
5864	Did Retail Tool Identity Event – Online	flag y/n	boolean		visit
5868	Did Retail Tool Engagement – Online	flag y/n	boolean		visit
5878	Tealium Visitor ID	Tealiums visitor id	string		visitor
5880	Client IP Address	ip for customer	string		visitor
5882	Client User Agent	ios, windows etc..	string		visitor
5888	User Facebook Click ID	facebook ids	string		visitor
5890	User Facebook Browser ID	facebook ids	string		visitor
5894	Store Domain – Online – Latest	domain from store -latest	string		visitor
5902	Customer Cell Phone DNC Flag	dnc flag	boolean		visitor
5904	Hygiene Cell Phone DNC Flag	dnc flag	boolean		visitor
5906	Customer Email is Assigned	flag y/n	badge		visitor
5908	Service Only Customer	did customer service but not buy	badge		visitor
5912	Service Scheduler Abandoner	customer who engaged a servie scheduler and abandoned	badge		visitor
5925	Known Visitor – UTM User	id from email dynamic link used for identity resolution	string		visitor
5927	Known Visitor – UTM Email	id from email dynamic link used for identity resolution	badge		visitor
5929	New VDP Shopper	customer who looked at vpd and engaged media	boolean		visitor
5933	Used VDP Shopper	customer who looked at vpd and engaged media	boolean		visitor
5955	Email Comm Status	email staus, failed, sent etc..	string		visitor
5957	Direct Mail Comm Status	returned	string		visitor
5967	Email Comm Date	date of last email	date		visitor
5969	OTT Comm Date	date of last ott	date		visitor
5973	Vendor Event Request Date	date vendor sent comm data	date		visitor
5977	Vendor Event Type	service reminder, sales equity, etc..	string		visitor
5994	OTT Audience	name of ott	string		visitor
6000	Email Opt Out	y/n or true or false	string		visitor
6002	Event Owner	the vendor who sent the event into Tealium	string		visitor
6006	VDP Shopper	y/n value of a visitor who looked and media on a VDP page	boolean		visitor
6014	AMM – BPS In Market	amm data	number		visitor
6016	AMM – BD EV Propensity Score	amm data	number		visitor
6018	AMM – BPS	amm data	number		visitor
6020	AMM – ClosedDealId	amm data	string		visitor
6022	AMM – DealDate	amm data	date		visitor
6024	AMM – DealType	amm data	string		visitor
6026	AMM – LastUpdatedDate	amm data	date		visitor
6036	OTT Comm Status	see vendor comm signals	string		visitor
6038	Social Comm Status	see vendor comm signals	string		visitor
6040	Social Comm Date	see vendor comm signals	date		visitor
6042	Direct Mail Comm Date	see vendor comm signals	date		visitor
6045	Store ID All	all store id’s from all sources	set of strings		visitor
6047	AMM BPS 65-100	amm data	badge		visitor
6049	Tealium Data Source	data source where events came from, web, calls, crm, amm, etc..	string		visitor
6115	VDP Shopper	badged visitor who looked and media on a VDP page	badge		visitor
6117	Did Identity Event	y/n value of a visitor who submitted PII data on the web	boolean		visit
6119	Customer Email -Phone Count Greater than 8	badged visitor profile containing 8 or more phone or emails assigned (used for finding false stitching)	badge		visitor
6125	I Fish Identity	y/n value of I-Fish Identity Resolution	boolean		visitor
6129	BCP – Call Revu HangUps	y/n value of a caller narked as hung up	boolean		visitor
6136	Known Visitor – Drive Centric Dead Deal – Active Shopper	badged customer marked as dead deal in crm and actively shopping a Morgan site	badge		visitor
6138	UTM Source	source of email or text	string		visitor
6140	UTM Campaign	vendor name of email or text campaign	string		visitor
6148	BCP – Call Revu Hang Ups	badged visitor for Better call people call hang up audience	badge		visitor
6150	BCP – Call Revu Service Set Appointment	y/n value from Call Revu if customer set an appt on the call	boolean		visitor
6152	BCP – Call Revu Set Service Appointment	badged value  from Call Revu if customer set an appt on the call	badge		visitor
6156	Customer Identifier Hashkey	amm data	string		visitor
6158	VDP Engagement Date – Online – Latest	date of vdp engagement	date		visitor
6172	New VDP Engagement Date – Online – Latest	date of vdp engagement	date		visitor
6174	Used VDP Engagement Date – Online – Latest	date of vdp engagement	date		visitor
6176	New VDP Shopper	badged value of a new vdp shopper	badge		visitor
6178	Used VDP Shopper	badged value of a new vdp shopper	badge		visitor
6182	Store ID – CallRevu – All	all store ids on a visitor profile from  Call Revu	set of strings		visitor
6184	Store ID – Call Revu – Latest	latest store id on a visitor profile from Call Revu	string		visitor
6186	Call Revu Interaction ID	unique id assigned to call by Call revu	string		visitor
6189	Temporary Vehicle Tally (favorite)	value of favorite vehicles,specials,offers or rebates	string		visitor
6190	Temporary Vehicle Tally	tally for favorite	tally		visitor
6192	Vehicle Shoppers Last 30 Days	timeline for last 30 day vehicle shopper	timeline		visitor
6193	30 Day Vehicle Categories Viewed (favorite)	favotite vehicle viewed last 30 days	string		visitor
6194	30 Day Vehicle Categories Viewed	tally for favorites	tally		visitor
6198	Web Shoppers Last 90 Days	timeline for last 90 day vehicle shopper	timeline		visitor
6200	Visit Count Last 90 Days	visit count over 90 days	number		visitor
6202	Web Shoppers Last 30 Days	timeline for last 30 day web shopper	timeline		visitor
6204	Visit Count Last 30 Days	visit count over 30 days	number		visitor
6206	Sales Web Shopper 5 or More Visits Last 90 Days	badged value	badge		visitor
6208	Sales Web Shopper 3 or More Visits Last 30 Days	badged value	badge		visitor
6210	Sales Web Shopper 1 Visits or More – Last 30 Days	badged value	badge		visitor
6212	Sales Web Shopper 2 Visits Last 30 Days	badged value	badge		visitor
6217	30 Day Specials Categories Viewed (favorite)	favortie value specials	string		visitor
6218	30 Day Specials Categories Viewed	tally for favorite	tally		visitor
6219	Temporary Specials Tally (favorite)	value of favorite specials shopper	string		visitor
6220	Temporary Specials Tally	tally for favorite	tally		visitor
6222	Specials Shoppers Last 30 Days	time line special shopper in last 30 days	timeline		visitor
6227	Web – 1 Visits Last 30 Days	badged value	badge		visitor
6229	Web – 3 Visits Last 30 Days	badged value	badge		visitor
6231	Web – 2 Visits Last 30 Days	badged value	badge		visitor
6233	Web – 4 Visits Last 90 Days	badged value	badge		visitor
6237	Declined Services – Reynolds – Less that 45 Days Ago	badged value	badge		visitor
6241	Unique Visit ID	unique id from web visit combining the tealium visiotr id and an epoch time stamp, used as a unique id for BCP	string		visitor
6257	Household Key	amm data	string		visitor
6259	Customer Unified Key	amm data	string		visitor
6271	Item Fuel Type	fuel type of vehicle viewed on web	string		visitor
6272	Item Fuel Type Viewed + Favorite String (favorite)	favorite value	string		visitor
6273	Item Fuel Type Viewed + Favorite String	tally for favorite	tally		visitor
6275	Item Condition is New	badged value vehicle viewed on web = new	badge		visitor
6277	Item Condition is Used	badged value vehicle viewed on web = used	badge		visitor
6279	Team V Combined Audiences	test sudience badge for Team V	badge		visitor
6281	Web Chat Last 30 Days	y/n value web chat in last 30 days	boolean		visitor
6283	Web Chat Last 30 Days	badged value web chat in last 30 days	badge		visitor
6291	VDP Shopper Last 3 Days	timeline of vdp shopper in last 3 days	timeline		visitor
6295	Number of VDP Visits Increment	count for timeline	number		visitor
6297	VDP Viewer in last 3 Days	badged value	badge		visitor
6301	VDP Visit Count Last 3 Days	count of visits	number		visitor
6303	Service Appoinment Coming Up	badged value	badge		visitor
6311	ASC Form Engagement – Department	vaule of department sales, service etc..	string		visitor
6313	Declined Service Equals True Timestamp	date of when an event for declned service boolean came in as true	date		visitor
6315	Recent Shopper – 60 days	badged value	badge		visitor
6317	Recent Shopper – 90 days	badged value	badge		visitor
6319	Sales Form Submission – 60 days	badged value	badge		visitor
6333	Marketing Text Opt Out	set of strings for opt out flag – should be true/false or y/n	set of strings		visitor
6335	CRM Email Opt Out	set of strings for opt out flag – should be true/false or y/n	set of strings		visitor
6337	CRM Text Opt Out	set of strings for opt out flag – should be true/false or y/n	set of strings		visitor
6339	Marketing Email Opt Out	set of strings for opt out flag – should be true/false or y/n	set of strings		visitor
6353	CRM Call Opt Out	set of strings for opt out flag – should be true/false or y/n	set of strings		visitor
6355	Marketing Mail Opt Out	set of strings for opt out flag – should be true/false or y/n	set of strings		visitor
6371	CRM Active Leads	badged value	badge		visitor
6373	Recent Vehicle Service	badged value	badge		visitor
6379	Launch Labs Email Hash – Latest	hashed email for identity	string		visitor
6381	Launch Labs Cell Phone Hash – Latest	hashed cell for identity	string		visitor
6397	I Fish Cell Phone Hash – Latest	hashed cell for identity	string		visitor
6399	I Fish Email Hash – Latest	hashed email for identity	string		visitor
6401	Launch Lab Identity	y/n value for identity	boolean		visitor